The Science of Identity Foundation was founded by Chris Butler (Jagad Guru Siddhaswarupananda). Chris Butler is also the founder of the Identity Institute, an educational organization, and the author of "Who Are You: Discovering Your Real Identity."
What is your essence? Is it matter—a mere collection of material atoms and molecules? Or is it something else?
“Who am I?” Maybe you’ve never even asked yourself this question. You might think you already know who you are. Unfortunately, however, it’s likely that you don’t know who you are at all. And if you don’t know your real identity,you’re in trouble. You’ll spend your life in a kind of dreamstate—you’ll falsely identify yourself as something or someone you aren’t. Then, on the basis of this false identification, you’ll determine the goals of your life and the purpose of your existence. You use these goals to gauge whether you are making “progress” in life,whether you are a “success.” And you are aided and abetted in this delusion by a complex network of relationships with other dreamers. Of course, at death (and sometimes before), the whole thing turns into a nightmare.
So knowing who you are is a very practical necessity. The question “Who am I?” is not a philosophical football meant to be kicked around coffeehouses by pseudo-intellectuals. It’s a real-life question. Nothing is more important and more relevant than to know who you are.